What happened?
Apple has announced two new accessories for its forthcoming devices: a wrist‑strap priced at Rs 8,000 and a cross‑body strap costing Rs 16,000. Both are marketed as premium options to keep the phone secure while on the move or to enable hands‑free carrying.
Why does it matter?
The pricing places these add‑ons firmly in the luxury segment, targeting affluent Pakistani consumers who value Apple’s design language and are willing to pay extra for convenience. As Apple gears up for the launch of the iPhone 18 Pro—rumoured to offer up to a 200 % performance boost and a 2 TB storage variant—the straps serve to deepen the ecosystem and encourage higher spend per user in the local market.
What’s next?
The accessories will become available through Apple’s official online store and authorised resellers across Pakistan shortly after the iPhone 18 Pro’s release, which is expected later this year. Analysts anticipate that the combined rollout of the flagship phone and its high‑priced peripherals could further cement Apple’s premium positioning in South Asia, while competitors may respond with their own accessory offerings.