The iPhone Ultra’s base price in Pakistan will start at roughly Rs 615,000, not including the mandatory PTA levy.
Apple has officially confirmed its September 9, 2026 launch event, and industry insiders anticipate the headline act to be the company’s first foldable smartphone, dubbed the iPhone Ultra. The device is expected to blend Apple’s hallmark minimalistic aesthetics with a flexible, larger‑than‑ever display, positioning it as a direct competitor to existing premium foldables from Samsung and Huawei.
Analysts note that the foldable format could redefine Apple’s high‑end lineup, offering users a tablet‑sized screen that folds into a pocket‑friendly form factor while retaining iOS continuity. Rumoured specifications point to a 7.8‑inch inner panel, advanced hinge engineering, and upgraded camera modules, all housed within a premium aluminum‑glass chassis.
In the Pakistani market, the announced Rs 615,000 starting price sits well above the cost of the current flagship iPhone 15 Pro Max, which typically retails near Rs 350,000 after local taxes. Adding the PTA import duty—currently levied at 15 % on high‑end smartphones—could push the final consumer price past Rs 700,000, limiting immediate affordability to affluent early adopters and corporate buyers. Nevertheless, Apple’s limited‑edition authorized resellers in Karachi, Lahore and Islamabad are gearing up to secure inventory, anticipating brisk pre‑orders from the country’s tech‑savvy elite.
The event will be streamed live across Apple’s official channels, with local tech portals and YouTubers expected to provide real‑time commentary for Pakistani viewers. Should the iPhone Ultra meet the hype, it may catalyse a shift in the premium smartphone segment, prompting rivals to accelerate their own foldable roadmaps and compelling local carriers to negotiate bespoke data plans for the new form factor.