What happened?
Apple has announced that the iPhone 18 will hit the Pakistani market in October 2026, with an expected retail price of roughly PKR 250,000, inclusive of the standard 17 % PTA import levy on premium smartphones.
Why does it matter for local buyers?
The device’s price places it among the most expensive handsets available in Pakistan, meaning a sizable portion of consumers will need to budget for a high‑end smartphone that traditionally carries a premium over its global MSRP due to tax and logistics costs.
How will the PTA tax influence the final cost?
The 17 % levy is applied to the declared import value before it reaches retailers, effectively adding around PKR 35,000 to the base price; this tax component is a key factor that differentiates the Pakistani retail price from Apple’s pricing in markets like the United States or Europe.
What’s next for the launch and pre‑orders?
Apple is expected to open pre‑order windows a few weeks ahead of the October rollout, with authorized resellers in Karachi, Lahore, Islamabad and other major cities preparing launch displays and accessory bundles; shoppers should watch for official announcements from Apple Pakistan and local distributors for exact dates and payment options.