PC Hospitality has opened Pakistan’s first 24‑hour, multi‑brand Central Reservation Centre in Lahore.
The new hub, operating around the clock, consolidates booking requests for all hotels and resorts under the PC Hospitality umbrella. A dedicated team of reservation specialists handles inquiries, confirmations and modifications from a single platform, cutting down processing time and minimizing the risk of double‑bookings. By centralising the workflow, the group aims to deliver a uniform service standard across its diverse portfolio, from business hotels in Karachi to luxury resorts in the northern valleys.
PC Hospitality, the hospitality arm of the Hashoo Group, manages a growing collection of properties that includes the popular Pearl Continental chain, the upscale Avari hotels, and several boutique resorts. The centralised centre is a strategic response to the expanding footprint of these brands, enabling the group to scale operations without compromising on guest experience. Industry observers note that such an infrastructure investment signals a shift toward more sophisticated, technology‑driven management practices within Pakistan’s hospitality sector.
The launch is expected to generate new employment opportunities in Lahore, particularly for skilled customer‑service personnel and IT support staff. Moreover, a more efficient reservation system could boost occupancy rates for member hotels, strengthening their contribution to the national tourism economy. As Pakistan seeks to attract higher volumes of international travellers, a seamless booking experience becomes a competitive advantage for local operators.
Overall, the 24/7 reservation centre reflects Hashoo Group’s broader commitment to digital transformation across its businesses. By leveraging centralized technology, PC Hospitality is positioning itself to meet rising consumer expectations and to set a benchmark for service excellence in the region’s fast‑evolving hospitality landscape.