The Saudi‑owned Omoda & Jaecoo Pakistan has rolled out the MyJaecooJourney campaign, inviting owners of the Jaecoo J5 and Jaecoo J7 to submit photos and stories of their favourite road‑trip experiences. One hundred lucky participants will be awarded a full year of complimentary after‑sales service for their vehicle.
Background
Since its entry into the Pakistani market, Omoda & Jaecoo has positioned its SUVs as family‑focused mobility solutions, emphasizing comfort on long hauls rather than pure performance numbers. The brand’s launch in 2023 was accompanied by a series of dealer‑centric promotions, but consumer‑driven initiatives have been limited until now.
The Jaecoo J5 and J7, both built on the same modular platform, have quickly become popular among middle‑class families in Punjab, Khyber Pakhtunkhwa and the Islamabad‑Rawalpindi belt. Their relatively affordable price tags, spacious cabins and respectable ground clearance make them well‑suited for the country’s mountainous weekend get‑aways, from Murree’s winding roads to the higher altitudes of Naran.
Recognising that these vehicles are often the centerpiece of family outings, Omoda & Jaecoo’s marketing team designed MyJaecooJourney to turn real customer journeys into brand‑owned content. By asking owners to share their most memorable drives, the company hopes to create a library of authentic, locally relevant visuals that showcase the SUVs in the very environments where they are most appreciated.
What it means
For owners, the promise of a free service package for twelve months translates into tangible savings on routine maintenance—oil changes, brake checks, tyre rotations and the like—costs that can amount to several thousand rupees annually. In a market where after‑sales support is a decisive factor in brand loyalty, the incentive may encourage owners to keep their Jaecoo vehicles at authorised service centres rather than turning to independent workshops.
Dealerships across the country stand to benefit as well. Each entry submitted through the campaign will be logged in Omoda & Jaecoo’s CRM system, giving sales teams richer data on customer demographics, travel patterns and preferred routes. This information can be leveraged for future promotions, targeted service reminders and even the planning of pop‑up events in high‑traffic holiday destinations.
The initiative also underscores a broader shift in the Pakistani automotive sector toward community‑building strategies. While traditional advertising still dominates, brands are increasingly turning to user‑generated content to foster emotional connections. By rewarding participants with a year of free service, Omoda & Jaecoo is effectively converting happy customers into brand ambassadors who will likely share their experiences on social media, amplifying the campaign’s reach without additional media spend.
What happens next
The competition runs until the end of November, after which a panel of Omoda & Jaecoo officials will review the submissions and announce the hundred winners on the company’s official channels. Winners will receive a service card valid at any authorised outlet nationwide, and the brand has hinted at a possible follow‑up event where selected families could be invited to a group road‑trip organized by the company. As the campaign unfolds, observers will be watching closely to see whether this community‑centric approach can boost both sales and long‑term brand perception in Pakistan’s competitive SUV market.